Content Creation is important for every brand who wants to engage with their users. To most effectively communicate with users, brands with use a mix of short form and long form content. 

Short form content is a great way of introducing a topic and giving the basic essential information while long form content gives an indepth look. 

If you are interested in making money by producing long form content, speak to UGC Ireland today. 

Long form vs short form content

Long form content

Long form content has been known to be content over 10 minutes. This has been changed in the past few years with the major emergence of short form content. 

Modern Long form content can be regarded as anything over 5 minutes. 

When it comes to making longer form content for brands, there is often a higher expectation of quality and content. 

Long form content is used to explain information in detail. The users should walk away from the video having a good understanding of the topic.

What goes into making long for content

As online users’ attention spans become shorter and shorter, it is harder to keep people’s attention on long form content. 

As a result, long form content has to be of the highest quality to keep users engaged to the end. 

To make high quality long form content, the following elements should be considered:

Research

Content should be well researched to assure all information is factual and all relevant points are addressed.

Editing

Content should be well edited to make sure users are visually engaged for the entire video. If you are interested in making long form content, it is a good idea to invest in video editing software and learn how it works.

Audio

Users are used to hearing high quality audio all day. If users click on a video with poor audio they are likely to leave within the first few seconds. In many cases a phone mic will not be good enough quality for long form content.

Story telling

The information must be provided in an engaging way to keep users interested. While short form gives the most basic information as quickly as possible, long form must provide further context.

Video production

Similar to audio quality, long form content must have very high quality video. A backdrop is also very important if you are being filmed. A backdrop of someone’s bedroom can appear to be unprofessional.

Short form content

Short form content has been massive over the past decade with apps such as tiktok and Instagram reels becoming very popular. 

This has made producing content for brands a lot easier as they can reach their audience easier than ever.

Long form content

What goes into making short form content

Short form content is very easy and simple. It has given everyone with a phone the opportunity to create their own content of almost any kind.  

While anyone can make short form content, there are still a few factors that go into making great short form content:

Production / editing

Making sure the video quality is of the highest standard will keep users engaged. Also adding in editing elements such as subtitles can improve the user experience.

Clear communication

It is very important that users understand clearly what is being said. This can make effective short form content difficult for people with thick accents.